I think they did the right thing with the system. For people like us on this forum, who already have other ways to play Neo Geo on some kind of legit hardware (AES, MVS, CD), this is a cool thing to have and a good way to get "official" carts of extremely hard to get games that are probably better than more expensive bootlegs. To the casuals it's close enough to the real thing that they won't notice or care. They had to hit this price point or collectors like us wouldn't bother and casuals would balk and not buy it. They pretty much nailed the sweet spot.