Cheap Publicity, that's all it feels like as they will be at E3 anyway.
They're reaching...they really are.
They printed $$ with the GameBoy, the printed $$ with Pokemon, they printed $$ with the Wii. It seems that well has dried up. The Wii U just isn't as hot nor is the 3Dxyz2000OMGBBQ-DS whatever model they're currently pushing.
So they're doing what any good former king of the world would do...a shitty reunion tour. Except this is a limp, one time show.
If they had a brain, they'd release a cheap, simple NES looking ROM box that will play every game from the NES to the N64. Make deals with game publishers and make the entire libraries of the NES, SNES and N64 available for cheap.
Yeah...I know they've kind of done this before...but not in the way I'm suggesting. I'm talking damn near complete libraries here. If Apple and iTunes can make deals with every fucking company under the sun for digital downloads, so can Nintendo.
That's how you tap into nostalgia...