Can't really say that the pages they have uploaded for the preview are too appealing - just some advertisments and general information about stuff that is coming out. Its the kind of stuff that is available for free online.
For what it's worth, I was thinking just the opposite. The ads are (imo) being shown in the preview SPECIFICALLY. Don't just skip over them thinking 'oh, ads. yay' and move on. Take a look at what is actually being advertised.
In a print mag.
Local arcades, indie stuff, grassroots real gaming things. I would think this is what you WANT to see in a gaming mag, not the usual bs AAA title 'buy-me-nao!!!!' splash pages and insert-flavor-of-the-month gaming pc company ads. I dunno, I was actually happy to see this kind of stuff, but maybe I am just weird.
As for the rest, read the descriptions in the table of contents. While not completely focused on old-school retro stuff, they do dig into some neat features, as well as taking a close look at devs and projects that are indirectly retro-related by virtue of being either a successor (spiritual or otherwise) to an existing retro franchise, or are entirely new franchises that are carrying on the same sort of spirit as the older games. There's a lot more there than just 'some ads and release info'.
Also...issue #1. Growing pains. Direction focus.
Give the guys a chance to figure things out before relegating them to the same shitpile that IGN lives in.