20 Year Member
- Sep 28, 2001
I used to sell computers for a couple different stores, including BB. Computers aren't really marked up at all, but you also usually couldn't send them back to the manufacturer unless defective (and sometimes not even then.) So open box/clearance and such was going to be at a loss, you were just trying to get something for it to get it back out of the store. You make up for it by accessories and such, we sold USB cables for $25-30 (lol) that cost us $4. It's also why certain stores used to heavily push extended warranties, it was the only way to make money on a computer only sale.
One store I was at was fed up with not making money on computers so they just stopped selling them. We still sold printers, parts, accessories and such, but what they found is when you don't actually sell the computers the public stops thinking of you as a "computer store" and don't come in for the other stuff. It really was much better for us to have a small selection of computers that we never really sold and didn't make money on while we mostly sold printers and ink.