Why do I keep seeing marsh mellow men on carbon fiber bikes? or some lazy cunt riding back with his milk on a full suspension top of the line mountain bike? weird.
Because many people think that they can buy speed.
I've found that all you can buy is comfort, geometry, and fit. My cousin has a garage full of bikes at the moment, a Dura Ace Specialized Tarmac, an Ultegra Giant TCR, and a Ultegra Trek Domane. He just added a set of Zipp 808 wheels to the Giant. Not a one of these bikes is more than 2-3 years old. So...that is what, at least $10,000 worth of bikes?
He weighs 275 lbs...the dude is fat. He dropped $2000+ on a set of Zipp race wheels...and can't drop 20 lbs off his body.
In the end, it is what it is...but year, some people think they can buy speed.
In the end, it boils down to this:
“Don’t buy upgrades, ride upgrades” – Eddy Merckx