I understand the feeling, but it is not the case at all. These are hand built and in custom PCBs that will be released as open hardware for other homebrew devs. The cart was made as a service, and complies with the Neo spec. The price is as low as we could go building them ourselves and paying for the parts, case, shell, shipping, customs and art. We are making very little from each sale and df course we knew we could not compete with what chinese have been using for piracy for a while, but we wanted to give it a try and do our best.
It is limited because we know only a few would want them, it only makes sense to do 50 piece batches due to price and keeping stock on this is indeed not a good business decision since it is so niche.
We thought of it as a service to the ones that wanted one and didn't have a flash cart.