Fatal Fury: City of the Wolves

Neo Alec

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What happened to leaving a little mystery about a game before it releases? I feel like I'm going to be the last one to play this when it finally comes out. lol

Seriously though, this strategy of hyping the game by putting it in front of all the influencers everywhere will probably pay off.
 

Average Joe

Be water, my friend.
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What happened to leaving a little mystery about a game before it releases? I feel like I'm going to be the last one to play this when it finally comes out. lol

Seriously though, this strategy of hyping the game by putting it in front of all the influencers everywhere will probably pay off.
It definitely pays off for Fighters.

I actually love when companies shadow drop games or only give you small bits of information prior to release, but Fighters are definitely the exception and having as much information as possible is welcomed.

All of the Fighter-focused youtube people I follow are quite honest with their feelings on games, so they don't shy away from critiques and Max is definitely like that so I dig hearing his thoughts.
 

terry.330

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At least some game companies have finally realized it does them way more good to get people who are actually into the scene and enthusiastic to do promotion for them. Just feels so much more genuine than all the generic industry plants with their fake podcasts, YT channels etc. Shows how out of touch some of the big companies are when everything they put out is hyped by obvious talking heads reading bullet points and using buzzwords dictated by a marketing team.
 

Average Joe

Be water, my friend.
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At least some game companies have finally realized it does them way more good to get people who are actually into the scene and enthusiastic to do promotion for them. Just feels so much more genuine than all the generic industry plants with their fake podcasts, YT channels etc. Shows how out of touch some of the big companies are when everything they put out is hyped by obvious talking heads reading bullet points and using buzzwords dictated by a marketing team.
IMG_5799.gif
 

Neo Alec

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At least some game companies have finally realized it does them way more good to get people who are actually into the scene and enthusiastic to do promotion for them. Just feels so much more genuine than all the generic industry plants with their fake podcasts, YT channels etc. Shows how out of touch some of the big companies are when everything they put out is hyped by obvious talking heads reading bullet points and using buzzwords dictated by a marketing team.
I think you have to now when selling a fighting game. The game is only relevant as long as the competitive scene takes it seriously. Just look at SNK's social media -- Half the posts are about Evo and other tournaments.
 

DevilRedeemed

teh
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It is a general problem with games these days though, across the board. Games not only burn themselves out even before release from over exposure, they are often released unfinished. It boggles the mind.
 

Gentlegamer

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e7a.jpg
 

Fygee

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It is a general problem with games these days though, across the board. Games not only burn themselves out even before release from over exposure, they are often released unfinished. It boggles the mind.
Funny how we're complaining about SNK marketing too much now. I remember back in the 90s and 00s, we often complained about how awful and non-existing their marketing was and that's why they were a sinking ship of a company.

And yet, burning out from over-marketing is still a totally valid point.

That said, I still think that it's a great move for them to release character trailers leading up to release. Keeps the game in people's minds and builds (albeit short term) hype. It's also a great move to have Youtubers like Max, Justin Wong, and Matt McMuscles (aka Triple KO) demo the game and heap praise on it.
 

Taiso

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Personally, I love seeing the hype.

It's an oversaturated market.

More importantly, it's a very rare game that succeeds without this kind of activity on social media. I want SNK to do well and in the modern video game market, this is just part of the hustle.
 

NeoCverA

RevQuixo. Who He?,
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Personally, I love seeing the hype.

It's an oversaturated market.

More importantly, it's a very rare game that succeeds without this kind of activity on social media. I want SNK to do well and in the modern video game market, this is just part of the hustle.
What’s this fucking guy known for around here? I feel like I haven’t seen this name in years but I know it.
 

Average Joe

Be water, my friend.
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What’s this fucking guy known for around here?
I know him as Mr. Verbose in my head.

And I don't mean that in a mocking manner mind you, but just an expectation from him when I see he posted. As a matter of fact, I almost feel let down when I don't see multiple paragraphs.
 

Neo Alec

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I remember burning the Mark of the Wolves preview videos to VCD and getting hyped.
 

yagamikun

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Funny how we're complaining about SNK marketing too much now. I remember back in the 90s and 00s, we often complained about how awful and non-existing their marketing was and that's why they were a sinking ship of a company.

And yet, burning out from over-marketing is still a totally valid point.

That said, I still think that it's a great move for them to release character trailers leading up to release. Keeps the game in people's minds and builds (albeit short term) hype. It's also a great move to have Youtubers like Max, Justin Wong, and Matt McMuscles (aka Triple KO) demo the game and heap praise on it.
Exactly this - some things can be over marketed, but I don't think we're there with City of the Wolves.

Fatal Fury is not a household name in the US like Mortal Kombat or Street Fighter, and I feel modern-SNK has done well in drip feeding Terry and other characters into other fighting games like Smash to get exposure and open up curiosity into their characters/universe for a broader audience. Same with the character trailer strategy and the like.

While the fighting game fan base will keep these games alive for years to come, they are still expensive to develop and need to sell as many units as possible, so there needs to be a broad marketing strategy to entice more people to take the plunge and try the game out.
 

DevilRedeemed

teh
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There's a thousand other ways they could promote the games without showing everything they have to offer. Lack of imagination and collective creative apperture are to blame imo. Everything these days is a readymade meal for microwave
Whatever though. Just another grumpy old guy complaining on some crap noone cares about
:)
 

Taiso

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The audience has been engineered to consume marketing in a different way now. Companies want it like this because they have an audience ready to be spoonfed and influencers ready to benefit from that.

In actuality, it was probably always what the corpos wanted but with the advent of streaming advertisements and social media, all the things have charged out of Pandora's Box.
 

2Heed

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I'd love (but don't expect) single-player content like Fatal Fury 3. Going through the map of the locations with individual interactions with each character, with unique dialogue for each.

TBH, FF3 felt like the last "proper" FF title. It picked up where FF1 left off in terms of feeling like an interconnected story. FF2/FFS and Real Bout had a little bit of a storyline, as did Garou, but nothing to the degree and attention to detail that FF3 had. If the new characters weren't such duds (with the exception of Blue Mary) it would be my favorite title.
 

LoneSage

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I'd love (but don't expect) single-player content like Fatal Fury 3. Going through the map of the locations with individual interactions with each character, with unique dialogue for each.

TBH, FF3 felt like the last "proper" FF title. It picked up where FF1 left off in terms of feeling like an interconnected story. FF2/FFS and Real Bout had a little bit of a storyline, as did Garou, but nothing to the degree and attention to detail that FF3 had. If the new characters weren't such duds (with the exception of Blue Mary) it would be my favorite title.
Thanks to this thread, I've been playing the first three FFs. Will probably make a thread about the first game if I feel like it, and as I get older I appreciate FFS more than I did as a kid, but it's good to see 3 still holds up really well for me. It was my favorite in the series when I was in high school and it's still my favorite 20 years later. Honestly I think it's the best single-player experience in a fighter of all time.
 

HellioN

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Mary, Yamazaki, & Bash were the best of all the new cast in FF3.
I warmed up to Sokaku in the RB games.
The Jin Bros and Hon Fu are all kinda meh to me but I like them well enough that they can stay.
 

2Heed

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Mary, Yamazaki, & Bash were the best of all the new cast in FF3.
I warmed up to Sokaku in the RB games.
The Jin Bros and Hon Fu are all kinda meh to me but I like them well enough that they can stay.
I forgot to mention Yamazaki as the other quality new addition alongside Mary. The Jin brothers are OK, but I'm not a big fan of kid characters in fighting games (at least they're not as bad as some of Team China's temporary additions in KOF).

I don't think there's ever been a character more out of place in its own franchise than Sokaku in Fatal Fury. Dude looks like a rejected SamSho character.

On a semi-related note, I want Wolfgang Krauser to return in some capacity as a secret boss. Best SNK boss ever.
 
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